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LinkedIn + Instagram · this week

Three things from one shop’s Google Analytics

Same image on both · LinkedIn text or Instagram caption · All posts and links →

Post 1: Ads
1 / 3Sun 25 Oct (today)Ads
Their ads doubled the visits and sold almost nothing.

March: 11,009 visits, 0.29% bought. 5,600 ad visits brought 1 order.

What it means: they saw record visits and thought the ads worked. The ads were aimed at clicks, not buyers. Without them, 0.80% bought.

Check who buys, not how many visit.

I have two Site Check slots this week: £350, results in five days. Message me if you want one.
Analyst’s comment · what it meansThey saw record visits and thought the ads were working. The ads were aimed at clicks, not buyers
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Post 2: Landing pages
2 / 3Tue 27 Oct, 8:00Landing pages
Sending ads to the homepage cost them 12× the sales.

Homepage: 0.09% bought. The rings collection the ad showed: 1.06%.

What it means: the people clicking wanted to buy. The ads pointed them at the wrong page.

Send every ad to the page it shows.

I have two Site Check slots this week: £350, results in five days. Message me if you want one.
Analyst’s comment · what it meansThe people clicking wanted to buy. The ads showed rings, then pointed them at the homepage
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Post 3: Email
3 / 3Thu 29 Oct, 8:00Email
Email was their best channel in GA4, but not because of the newsletters.

1,230 newsletter sends: 2 orders. 4 of 9 email orders came from basket reminders.

What it means: the real sales were people coming back to a basket they had already filled.

Ask for the email at the basket, then chase it.

I have two Site Check slots this week: £350, results in five days. Message me if you want one.
Analyst’s comment · what it meansGA4 made the newsletters look like the winner. The real sales were people coming back to a basket they had already filled
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The Site Check · For shops, brands and service businesses

Find out where your site and marketing lose conversions.
Fix it first

5 reports included
Full site audit2 follow-up checksFull summary and next stepsNext steps, one page

A dedicated, expert UK analyst reads your Google Analytics and other platform data, and tells you what's costing you sales and leads, what's working, and the top things to improve conversions and stop losing them, in plain English

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↓ READ THIS IN 5 MINUTES
OPTOVA · SITE CHECK
Sample · The audit
WHAT WE FOUND, RANKED
  • 1Mobile checkout loses 7 in 10 shoppers at the delivery step. Fix this first.
    Analyst’s comment

    What happenedMost phone shoppers see the delivery cost for the first time at this step, and leave

    What it meansShowing delivery costs on the product page wins many of them back, so this fix earns the most

  • 2Paid Social brings visitors but converts at 0.61%. Move that spend to Google.
    Analyst’s comment

    What happenedSocial ads bring lots of browsers, but very few of them buy

    What it meansMoving part of that budget to Google Search, where people are already looking to buy, gets more sales for the same spend

  • 3/collections/rings converts 3× better than your homepage. Send traffic there.
    Analyst’s comment

    What happenedAds and links send people to the homepage, but visitors who land on the rings page buy three times as often

    What it meansPointing traffic straight at that page is a quick, free win

  • 4The enquiry form asks for 9 things. Cut it to 4.
    Analyst’s comment

    What happenedHalf the people who start the form give up before the end

    What it meansAsk for the essentials now and the rest on the call, and more enquiries get finished

  • 5Your thank-you page isn't tracking, so 1 in 5 sales goes uncounted.
    Analyst’s comment

    What happenedSome sales never reach Google Analytics, so ads and pages look worse than they are

    What it meansFixing the tag makes every other number in your report trustworthy

Ranked by what each fix should earn you. Then we check back twice to see what worked.

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We provide a baseline report, two follow-up checks, a full summary and next steps report, and a one-page next steps. Every fix is ranked by what it should earn you.

Here's what that looks like ↓

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Plain English, interactive and secure: explore the charts, download the report, and we only ever need read-only access.

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Every report is shaped to your site and your goals, and easy to share across your business.

EXPERTS IN
ShopifyWooCommerceWordPressSquarespaceWixBigCommerceMagentoWebflowCustom builds
WHO WE HELP
SaaS & appsOnline shops & brandsB2B & lead generationTicketing & eventsFinance & insuranceLegal & professional servicesPrivate clinics & healthcareProperty & estate agentsEducation & coursesTravel & hospitality

YOUR 5-MINUTE READ

plain English, no jargon

YOUR TOP 5 PRIORITIES, BIGGEST GAIN FIRST

  • 1
    Fix the phone checkout, it's where most sales are lost
    WHAT WE FOUND7 in 10 phone shoppers leave at the delivery step
    DO THISShow the delivery cost on every product page and keep the pay button on screen
  • 2
    Move £200 a month from social ads to Google Search
    WHAT WE FOUNDGoogle visitors buy 4 times as often for the same spend
    DO THISPause the two Meta ads with no sales in 90 days and add the money to your best Google campaign
  • 3
    Send ad clicks to your best-selling page, not the homepage
    WHAT WE FOUNDYour top collection page sells at 2.1%, the homepage at 0.6%
    DO THISChange the ad links to that page and put your best sellers first
  • 4
    Cut the enquiry form from 9 boxes to 4
    WHAT WE FOUNDHalf the people who start the form give up at the budget question
    DO THISKeep name, email, phone and message, and ask the rest on the call
  • 5
    Fix sales tracking on the thank-you page
    WHAT WE FOUND1 in 5 sales isn't recorded, so your ads look worse than they are
    DO THISAdd the purchase tag to the thank-you page. We send you the exact steps

QUICK WINS THIS WEEK

  • →Add delivery costs to your product pages (about 20 minutes)
  • →Pause the two Meta ads that haven't sold anything

HOW YOU'LL KNOW IT WORKED

  • ●Phone sales in the two weeks after the checkout fix
  • ●What each enquiry from Google Ads costs you
WHAT THE SITE CHECK COVERS

Where your site is losing conversions, and where it can get more

A conversion is whatever counts for your business: sales, leads, email sign-ups or key actions. Choose yours, or we’ll help you decide

All read from your Google Analytics, with view-only access

Your ads

Google and Meta ads: which bring sales, which waste money, and how to get more from them

Is it tracking?

Every sale, lead and ad click checked, so nothing goes missing or gets miscounted

Checkout friction

Every step from basket to paid: delivery costs, forms, payment options, and where people give up

Your funnel

Where visitors drop off between arriving and buying or enquiring

SEO review

How people find you on Google, which pages bring them in, and what's holding you back

Forms and enquiries

Why enquiry forms get started and not sent, and how many leads that loses you

Pages and content

Your best and worst pages, how to improve them, and where your traffic should go instead

Mobile and desktop

Where your site works on one and quietly fails on the other

EVERY AUDIT INCLUDES
  1. 1A briefing call with a UK analyst?
  2. 2Five reports, from the audit to next steps?
  3. 3A sign-off call to agree what’s next?

Each check also comes with an optional follow-up call with your dedicated analyst

See an example reportRule The World, click around Book a free call15–20 minutes with an analyst Book the Site Check£350 · pay now and book your briefing call
THE SITE CHECK · UK

Find what’s costing you sales, and keep what’s working

Online shopsService and enquiry sites

WHAT'S COSTING YOU

  • ✕Where visitors drop off before buying or enquiring
  • ✕Ads that don't bring customers
  • ✕The one fix that'd help most
  • +Anything else holding your site back

WHAT'S PAYING OFF

  • ✓What's working
  • ✓Which ads bring real sales and leads
  • ✓Where to spend more
  • +Whatever matters to your site, goals and KPIs

THE REPORTS YOU GET · a real example, and the growth across them

AuditPast 90 days vs the 90 beforeOpen report ↗
0.52%of visitors bought in June▼ from 1.15%
A1
1 Apr3 Jun5 Aug
Weekly ordersA1 pace
What it looks at · example90 days of your site performance against the 90 before: where visits come from, where they drop off, phones against computers, ads against your own channelsWhat it does · exampleRanks the five things to fix, biggest first, with a target for each, and a 5-minute version you can read in one goWhat each report looks at varies by your business and what you need
Check 12 weeks on (example)Open report ↗
20orders in two weeks▲ 67% vs the audit’s pace
A1C1
1 Apr3 Jun5 Aug
Weekly ordersA1 pace
What it looks at · exampleThe two weeks after the quick wins, against the audit’s paceWhat it does · exampleShows what moved and what hasn’t yet, point by point, and suggests the next opportunities for conversionsWhat each report looks at varies by your business and what you need
Check 26 weeks on (example)Open report ↗
6orders from ads▲ where there were none
A1C1C2
1 Apr3 Jun5 Aug
Weekly ordersA1 pace
What it looks at · exampleFour more weeks with the ads measured properly, email at the basket and the first phone fixWhat it does · exampleScores every measure against its goal, says what to watch, and plans the next stepWhat each report looks at varies by your business and what you need
Full SummaryThe whole story, and next stepsOpen report ↗
+78%more orders in six weeks64 against 36
A1C1C2
1 Apr3 Jun5 Aug
Weekly ordersA1 pace
What it looks at · exampleThe whole six weeks against the audit, on one lineWhat it does · exampleWhat to do next, when to spend more on ads, and two ways to run it from hereWhat each report looks at varies by your business and what you need
Mobile optimised version availableSame data, same insights, just optimised for mobile: your progress and the five points, one tap at a time↗

THE SITE CHECK

£350 one-off
  • ✓An optional project outline with your analyst: we work to your KPIs, choose what matters for you, or advise you on it
  • ✓A full report on your site
  • ✓2 follow-up reports
  • ✓Up to 4 calls with your analyst, 15–20 minutes each
  • ✓Every report in two versions: desktop and mobile
Book a free info callwith an analystBook the Site Check£350 · pay now and book your briefing call
Read a sample report ↗See it on your phone ↗

AFTER THE CHECK, IF YOU WANT MORE

£500 a month

The same figures checked every month, a short written report, and a flag the moment something moves the wrong way

What's included

See an Example Report...

A case study based on real clients. Rule The World, a UK jewellery shop: the audit, two checks, and what happens next

Site audit

The audit that sets your baseline

£350 one-off

We read your Google Analytics properly: what’s broken, what’s leaking sales, and the figures everything after this is measured against. It’s your baseline, and the reports that follow can be about getting more conversions, stopping lost sales, or building a foundation to scale up.

  1. 01Attribution diagnostic
  2. 02Conversion leaks
  3. 03Site pain points
  4. 04Traffic & purchase sources
  5. 05Baseline & KPI roadmap
  6. 06Prioritised fix list

Delivered within 2 to 3 working days of your briefing call, express options available

View example →
Click around: tabs, story pills, chart filters and folds all workNew tab ↗
What's included

How It Works...

Key metrics, diagnostics and custom tracking — built into every report we send.

Start today

Connect your analytics in about two minutes.

Read-only access, nothing can be changed or broken, and you can remove it any time. Follow three short steps and your Site Check starts straight away.

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How it works

Three steps, at a pace that suits you

You give us view-only access once. We do the reading. You get a ranked fix list, then two check-ins.

1
You connect GA4
Four clicks in Google to grant read-only viewer access. No exports, no code, no software to install.
2
We read & analyse
A UK analyst turns the raw GA4 data into the handful of things that actually matter — anonymised, no personal data.
3
You get your fix list
Your full audit within 2 to 3 working days (express options available), two follow-up checks normally at least two weeks apart, sooner or later if you prefer, then a full summary and next steps
Under 5 minutes
Setting up your end is simple.
We email you clear step-by-step instructions — most clients are done in under five minutes. Prefer a hand? Book a quick setup call and we'll walk you through it live, screen-share and all. Same-day or next-day slots available.
Book a setup call → or just get the email instructions when you join
Read-only access No personal data stored Standard GA4 Data API only Checked by a UK analyst
BOOK THE SITE CHECK

Find out what to fix first

£350 one-off, paid securely online. A full site audit that sets your baseline, two follow-up checks, then the full summary and next steps, and a one-page next steps: more conversions, fewer lost sales, or a foundation to scale up

  1. Speak to an analyst, or book straight awayWe agree what counts as a sale or lead for you
  2. You give us view-only accessA few clicks in Google Analytics, about two minutes. Nothing can be changed
  3. Your audit, then two checks and a summarySent to whoever you choose, so you can see what your fixes did
  1. What you'd like
  2. Pick a time
  3. Your details

How would you like to start?