1. Report Highlight Page

Basic Foundational Reporting

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Packages & Hosting
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End-to-End Data Operations
We handle collection, transformation, and loading, so your data is always accurate and actionable.
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Daily Minimum Updates
Ensure your insights stay fresh and relevant with automatic daily updates.
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Free, Secure & Cross-Device Hosting
Enjoy secure hosting accessible from desktop, mobile, and tablet. Real-time analysis anywhere.
Speed & Reliability
Designed for high performance, reliability, and ease of use, keeping your workflow seamless.

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Why Choose Us - Optova Analytics

Affordable Plans for Everyone - Reports available as one off or Bundles

Other Reports

All reports include source attribution, helping you understand vists, interactions, sales and sign ups for traffic source, device type, returning user + more

E-Commerce Essentials Report

The absolute essentials, the reporting foundation for any online business 

Funnel Report

The absolute essentials, the reporting foundation for any online business 

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SEO Reports

Site Audit 

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Engagement, Sign Up & Conversion Reports

Additional reports to set targets for engagement, conversions or sign ups, Ideal for campaigns. Set can set targets and compare vs industry averages

E-Commerce Essentials Report

Includes Essentials Analyses of GA4 Reporting – 

Complete Website Performance Dashboard

A unified, high-level view of your entire website’s performance

Why You Need This

Modern websites generate huge amounts of data—traffic, conversions, drop-offs, device behavior, and channel attribution. This dashboard consolidates everything into one powerful view, giving marketers and business owners a complete understanding of performance without jumping between tools or reports.

Feature Included
Top-Level KPI Cards
Track sessions, conversions, sign-ups, conversion rate, sign-up rate, and checkout completion—with percentage changes.
Advanced Filtering System
Filter by channel, device, country, date range, month, and day of week for deep analysis.
Over-Time Metrics
Interactive line charts showing trends over custom periods—sessions vs. conversion rate and more.
Device Breakdown
Donut chart visualizing traffic share across mobile, desktop, and tablet.
Traffic Source Analysis
Horizontal bar charts showing sessions by channel and country for attribution clarity.
Comprehensive Attribution Table
Matrix displaying sessions, conversions, conversion rates, and performance—color coded.
Multiple Metric Views
Tabbed interface for switching between sessions, conversions, conversion rate, bounce rate, and email performance.
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Funnel Report

Includes Essentials Analyses of GA4 Reporting – 

Checkout Funnel Analysis

Complete visibility into your conversion journey

Why You Need This

Most e-commerce sites lose 60-80% of customers during checkout. This report shows you exactly where and why—so you can fix the leaks costing you revenue. No guesswork, just clear data on where to focus your efforts.

Feature Included
5-Step Funnel Tracking
Session start → Product view → Begin checkout → Payment details → Purchase
Drop-Off Analysis
See sessions lost at each stage
Retention Rate Tracking
Percentage of users progressing through each step
Geographic Breakdown
Compare funnel performance by country/region
Visual Funnel Chart
Easy-to-read flow visualization
Total Conversion Rate
Overall booking/purchase rate across all sessions
Daily Data Refreshes
Keep your insights current with automatic updates
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SEO Report

Organic Traffic & SEO Performance Report

Essential GA4 insights for analyzing and optimizing your organic search visibility

Why You Need This

Understanding organic traffic is key to long-term growth. This report centralizes your most important SEO and GA4 metrics—sessions, landing pages, device behavior, trends, and goals—giving you the insights you need to optimize content, improve rankings, and measure what matters most. Perfect for agencies, marketing teams, or businesses needing professional SEO reporting with minimal setup.

Feature Included
High-Level KPI Dashboard
Instant overview of total organic sessions, growth percentages, and returning visitor rates with simple visual indicators.
Multi-Source Traffic Comparison
Compare organic traffic against paid, social, referral, and direct channels using a clean horizontal bar chart.
Search Trend Analysis
Track month-over-month organic search sessions to identify seasonality and emerging opportunities.
Landing Page Performance
Detailed table highlighting top organic landing pages, session volumes, and engagement metrics.
Goal Tracking Visualization
Gauge chart comparing current performance against predefined targets for rapid assessment.
Device Type Breakdown
Pie chart illustrating mobile, desktop, and tablet distribution to improve UX optimization.
Customizable Metric Filters
Dropdown selectors allow users to switch between organic-focused metrics and dimensions.
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