Brief summary · Rule The World
Six weeks after the audit: orders up 78% on the same visits
A1 · BASELINEApr–Jun 2026
0.39%of visitors bought
Half the visits were ads that didn’t buy. 70% landed on a homepage that loses people
Warning: 0 orders from 10,182 ad visits
C1 · 2 WEEKS1–14 Jul
20orders, up from 16
Ads and Instagram sent to the collections. More people stayed: 48% engaged, from 41%
Warning: ads still barely sold, 2 orders
C2 · 6 WEEKS15 Jul–11 Aug
6orders from ads, up from 1
Meta tracking fixed, campaigns set to purchases, email caught at the basket
Warning: a phone pop-up made visitors leave; caught in six days
S1 · SUMMARYA1 + C1 + C2
64orders in six weeks, up from 36 · £5,460
Your own visitors now buy at 1.10%, a normal rate for jewellery
Warning: phones still lag; the checkout fix is next
Watch out
- Don’t raise the ad budget yet. Ads sell at 0.20%; they need to earn twice their cost first
- Fix the phone checkout next. Phones are two thirds of visitors and still buy a third as often
- Never interrupt a phone visitor. The pop-up made people leave the page within days